Priyanka Jha

Contact

Priyanka Jha

Marketing Specialist

Strategic marketing professional specializing in digital marketing, campaign planning, and data-driven brand growth. Expertise in social media strategy, analytics, and integrated marketing campaigns across multiple platforms.
Say Hello
My Work

Follow me:

Linkedin

4

Years of experience

Priyanka

About Me

Marketing professional with expertise in digital marketing strategy, social media management, and campaign optimization. Experience includes managing multi-platform brand communications, executing influencer campaigns, analyzing engagement metrics, and implementing data-driven marketing strategies that improve reach, conversions, and audience growth across diverse industries.
Download CV

My expert
areas

Expertise in digital marketing strategy, campaign development, analytics-driven optimization, social media management, brand communication, and omnichannel marketing execution.

Skills

Digital Marketing Strategy

Social Media Management

Campaign Development & Planning

Marketing Analytics & KPI Tracking

Content Strategy & Branding

Paid Media & Advertising Platforms

  • 4

    Years of Marketing Experience (+)

  • 25

    Campaigns & Influencer Activations Executed (+)

  • 100

    Marketing KPIs Monitored Monthly (+)

  • 50

    Portfolio Channels Managed (+)

Education

Marketing Management – Digital Media, Postgraduate Certificate
George Brown College
Ontario
September 2025 – Present
Strategic Relationship Marketing, Postgraduate Certificate
George Brown College
Ontario
September 2024 – August 2025
Bachelor of Management Studies
Mumbai University
Maharashtra
June 2017 – October 2020

Experience

ZARA

Sales Associate (PT) | June 2025 – Present

  • Delivered styling recommendations that increased average basket size by 18%, optimizing customer purchase decisions in high-traffic retail environments.

  • Maintained global merchandising standards across 200+ SKUs weekly while ensuring premium visual presentation aligned with brand guidelines.

  • Processed 120+ POS transactions daily with 99% accuracy while sustaining high service quality and achieving sales KPIs.

  • Supported daily sales performance through proactive customer engagement and product expertise within a fast-paced retail environment.

Acces Employment

Marketing & Communications Intern | May 2025 – August 2025

  • Developed digital and social media content aligned with brand guidelines to increase audience engagement and employment program awareness.

  • Created marketing presentations and brand decks while performing competitive benchmarking and brand audits to evaluate digital positioning.

  • Managed website updates and cross-platform communications while tracking engagement metrics to support data-driven marketing decisions.

  • Compiled performance insights and analytics reports that strengthened campaign messaging and improved audience reach.

SONOS (Best Buy)

Sales Specialist (PT) | February 2025 – April 2025

  • Conducted 60+ consultative product demonstrations monthly that increased premium audio system sales conversions by 22%.

  • Achieved 95% of monthly sales targets through solution-based selling and personalized product ecosystem recommendations.

  • Delivered experiential product engagements that elevated brand advocacy scores by 28% and strengthened premium positioning.

  • Guided customers through ecosystem integrations while improving confidence in high-value audio technology purchases.

Pilgrim

Social Media Executive | May 2024 – September 2024

  • Executed 12 influencer marketing campaigns that increased engagement by 30% and supported successful product launch visibility.

  • Coordinated 8 ad shoots and 20+ vendor deliverables while maintaining brand alignment with digital campaign strategies.

  • Analyzed 50+ weekly engagement metrics to optimize content strategy and improve reach by 22% and impressions by 18%.

  • Strengthened social media presence through data-driven optimization and platform-specific audience engagement strategies.

NETWORK18

Assistant Manager, Digital Revenue | January 2024 – April 2024

  • Managed social media performance across 52+ Network18 portfolio channels while monitoring real-time KPIs and engagement metrics.

  • Conducted market research and competitor benchmarking to align content and monetization strategies with revenue opportunities.

  • Led stakeholder meetings and delivered brand integration presentations supporting strategic partnerships and cross-platform initiatives.

  • Implemented performance-driven improvements to increase engagement, reach, and digital monetization outcomes.

IN10 Media Pvt. Ltd.

Social Media Executive | September 2021 – May 2023

  • Managed 5 entertainment brands across 6 digital platforms while increasing follower base by 40% through structured content calendars.

  • Executed 25+ integrated digital campaigns supporting brand launches and contests that boosted engagement by 28%.

  • Monitored 100+ monthly KPIs to optimize campaign strategy and improve click-through rates by 18% and impressions by 22%.

  • Strengthened brand visibility and audience retention through strategic content planning and platform-specific engagement tactics.

Projects

RHODE AI Paid Media Strategy

George Brown College

Marketing Strategist

Skills Used

  • Paid Media Strategy, Campaign Optimization, Data Analytics, Audience Segmentation, Digital Advertising

Key Roles

  • Defined marketing funnel stages and audience segments improving CTR by 18% and ROAS by 22% through targeted media campaigns.

  • Implemented retargeting and lookalike audience strategies enhancing campaign efficiency by 25% across search, social, and display platforms.

  • Analyzed paid media performance metrics and optimized campaign structure for higher engagement and conversion efficiency.

  • Developed targeting frameworks supporting scalable digital advertising strategies and improved marketing ROI.

Owned Media Project – Mizzica Website

George Brown College

Digital Marketing Strategist

Skills Used

  • UX Optimization, SEO Strategy, Website Architecture, Conversion Optimization, Content Strategy

Key Roles

  • Designed website navigation architecture improving product discovery by 28% and reducing bounce rate by 20%.

  • Implemented SEO and UX best practices increasing organic visibility by 30% and strengthening website conversion potential.

  • Conducted user journey analysis to enhance usability and improve overall website engagement performance.

  • Recommended content structure and product layout improvements supporting stronger user interaction and retention.

Marketing Research – LCBO (Youth Consumption Decline)

George Brown College

Marketing Research Analyst

Skills Used

  • Market Research, Consumer Insights, Data Analysis, Strategic Positioning, Trend Analysis

Key Roles

  • Conducted market research analyzing youth consumption behavior and identifying 3 substitute product categories influencing declining trends.

  • Generated data insights improving research accuracy by 22% through structured consumer behavior analysis.

  • Proposed positioning strategies increasing brand relevance by 18% within wellness and moderation consumer segments.

  • Presented strategic recommendations supporting data-driven marketing decisions and future brand positioning initiatives.

Strategic Client Project – Matt & Steve

George Brown College

Marketing Strategy Consultant

Skills Used

  • Customer Segmentation, Lead Generation Strategy, Marketing Strategy, Campaign Planning, Digital Marketing

Key Roles

  • Designed customer segmentation models prioritizing three high-value shopper groups while improving retention metrics by 20%.

  • Developed microsite marketing strategy increasing qualified lead generation by 25% and improving conversion rates by 18%.

  • Conducted audience analysis supporting targeted marketing initiatives and stronger customer acquisition outcomes.

  • Presented marketing recommendations aligning brand messaging with consumer purchase behavior insights.

Integrated Marketing Plan – Kiehl’s

George Brown College

Integrated Marketing Planner

Skills Used

  • Omnichannel Marketing, Campaign Strategy, KPI Frameworks, Digital Marketing, Brand Strategy

Key Roles

  • Developed omnichannel marketing campaign across five digital platforms increasing projected reach by 28%.

  • Established KPI frameworks tracking awareness, acquisition, and conversion metrics improving reporting accuracy by 20%.

  • Designed campaign messaging aligned with brand positioning and consumer engagement strategies.

  • Evaluated performance metrics ensuring integrated marketing efforts delivered measurable ROI improvements.

CRM Management Audit Report – Herb Immortal

George Brown College

CRM Strategy Analyst

Skills Used

  • CRM Analysis, Customer Segmentation, Data Analytics, Retention Strategy, Marketing Reporting

Key Roles

  • Conducted CRM audit identifying 5 segmentation gaps improving retention strategies and repeat purchase rates by 18%.

  • Developed KPI frameworks tracking churn and engagement metrics enhancing marketing reporting accuracy by 22%.

  • Analyzed customer lifecycle data to recommend improved segmentation and retention strategies.

  • Delivered actionable insights supporting CRM optimization and improved customer relationship management performance.

Copyright © Jae-Hyun Park 2025. All rights reserved.

To Top